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Arcadia to picks up Naturelo
Posted on Friday, 16 October 2020 10:26
Arcadia Consumer Healthcare, a portfolio company of Avista Capital Partners, has acquired US-based Naturelo, a provider of vitamins, minerals and supplements (VMS).

No financial details were announced.

Formed in 2013, Naturelo sells a range of vitamins and supplements derived from whole food ingredients.

Its offerings include capsules, gummies and soft gels, among other products, for men, women and children, as well as pre and postnatal customers.

The company serves clients in 93 countries worldwide and has a strong online presence across digital marketplaces.

As a result, the target is well positioned to meet the consumer demand for self-directed wellness products.

Mike DeBiasi, chief executive of Arcadia, said: “The strategic acquisition of Naturelo represents a significant expansion of Arcadia's footprint into the large and rapidly growing VMS market.

“As consumers increasingly turn to self-directed health and wellness regimens, the appetite for premium products like those made by Naturelo presents an incredible opportunity.”

Rob Girardi, a partner at Avista Capital, noted the purchase would add scale to Arcadia’s operations, diversify its product line and increase its online exposure within the VMS market.

The buyer is also currently evaluating additional opportunities to further its growth strategy.

Located in New Jersey, Arcadia provides a range of over-the-counter medicines for over 60,000 stores across the US.

Its brands include Fungi-Nail, a speciality anti-fungal product designed to cure and prevent fungal infections.

According to Zephyr, the M&A database published by Bureau van Dijk, there have been just 14 deals targeting food (health) supplement stores operators announced globally in 2020 to date, unchanged from the number of transactions signed off for the corresponding period of 2019.

In the largest of these, Avista Capital Holdings, via Vision Consumer Health, agreed to buy Belgium-based Vision Healthcare for EUR 305.00 million.

Other companies targeted in this sector so far this year include the likes of GymBeam, GreenSpace Brands and Shaver Shop Group.

© Zephus Ltd