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Zenvia snaps up Sirena
Posted on Wednesday, 29 July 2020 13:38
Zenvia Mobile Servicos Digitais has acquired US-based communication technology startup Sirena for an undisclosed sum.

Following the transaction, the buyer will have more than 350 employees and operate throughout Latin America, with offices in the US, Brazil and Mexico, among other locations.

The acquisition will also increase the company’s customer portfolio, which comprises over 8,000 small, medium and large businesses and around 700 individual clients globally.

Sirena provides communication services for sales teams through WhatsApp.

The company’s technology allows users to view and respond to all messages via a centralised group inbox.

Its shared service helps increase digital inquiries, double customer service capacity and broadcast value notifications to clients.

Sirena’s platform also allows users to connect with a range of apps, such as Zapier, Facebook and Salesforce.

Launched in 2016, the group serves over 600 customers worldwide, including Honda, Sears and Mercado Libre.

The combination of the two companies will allow teams to use a complete app comprising communication and sales management services, instead of contacting clients through personal accounts using the likes of Facebook Messenger.

Furthermore, the transaction will enable the buyer to create chatbots, integrate with other systems and automate interaction flows, among other activities.

Brazil-based Zenvia provides mobile software services to more than 8,000 companies worldwide.

The group designs and develops a range of online short messaging systems, which can be integrated into clients’ management processes and platforms.

According to Zephyr, the M&A database published by Bureau van Dijk, there have been 2,416 deals targeting software publishers announced globally in 2020 to date.

Insight Holdings Group acquired Cyprus-based Veeam Software Holdings for USD 5.00 billion in the largest of these.

The second-largest transaction involved EQT VIII, EQT IX and TA Associates Management agreeing to buy Sweden’s Industrial & Financial Systems for EUR 3.00 billion.

Other companies targeted in this sector include naviHealth, Compuware and Engineering Ingegneria Informatica.

© Zephus Ltd