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Industry Dive picks up NewsCred’s assets
Posted on Wednesday, 29 July 2020 10:57
Industry Dive has announced it has acquired US-based NewsCred’s content marketing studio and services business, including assets, people and clients.

Financial terms were not disclosed.

Industry Dive has purchased NewsCred’s content marketing services, licensed content marketplace and content hub.

However, the vendor will retain its software products and platform, which provides end-to-end campaign and resource management and publishing integration operations, among others.

The transaction will expand the buyer’s footprint with locations in New York and London.

Following the transaction, Jane Qin Medeiros, the senior vice president of NewsCred’s global customer success division, will head up a team of 40 employees as a standalone unit within Industry Dive.

Headquartered in New York, NewsCred provides marketing management software and services for brands worldwide, including Twitter, Fidelity and Cisco.

Its platform allows companies to maximise their campaign visibility, allocate resources and monitor their global strategies.

NewsCred’s technology also enables clients to improve the efficiency of their operations, optimise programmes and drive growth.

Formed in 2008, the group operates seven global offices and serves hundreds of customers in over 70 countries worldwide.

The acquisition will strengthen Industry Dive’s in-depth market expertise and distribution activities.

Established in 2012, the buyer is a business journalism company which serves customers across the banking, construction, education and healthcare segments, among others.

Industry Dive provides companies with tools and resources, including content marketing and lead generation programmes, to help them drive growth and remain competitive within their industry.

Zephyr, the M&A database published by Bureau van Dijk, shows there have been 5,883 deals targeting data processing, hosting and related services providers announced globally in 2020 to date.

The largest of these took the form of an acquisition and involved Morgan Stanley agreeing to buy US-based E*Trade Financial for USD 13.00 billion.

Other companies targeted in this sector so far this year include 58.com, GrubHub and Credit Karma.

© Zephus Ltd