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Valnet acquires MakeUseOf
Posted on Tuesday, 07 July 2020 07:00
Valnet has bought Hong-Kong based online publication MakeUseOf.com, as it looks to extend its reach into the technology vertical.

Financial details were not disclosed.

Launched in 2006, MakeUseOf is an online publication that issues tips and guides for customers on how to make the most out of the internet, computer software and mobile applications.

The group helps users to understand and navigate trends across the personal computer, lifestyle and hardware segments, among others.

MakeUseOf provides articles about the latest technologies for brands such as Microsoft Windows, Mac and Linux, as well as buying guides for phones, headphones and other electronic devices.

The publication has 17.00 million and 13.00 million pageviews and unique views per month, respectively, and 50.0 per cent of its visitors are comprised of mobile users.

MakeUseOf also has a strong presence on social media, with 160,000 subscribers on YouTube alone.

The acquisition will provide Valnet with a solid platform to offer news, reviews and digital content to customers.

Furthermore, the deal is in line with the buyer’s strategy to acquire and grow digital publications.

Hassan Yousef, chief executive of the purchaser, said: “Reaching new audiences and providing mission critical content is central to Valnet’s vision and we are thrilled to extend this vision into the technology vertical.”

Headquartered in Quebec, the acquiror is an online media publishing company, which focuses on creating and distributing original content for brands and customers worldwide.

Its general entertainment division houses videos across a variety of formats, such as countdowns, news and live action programmes.

Valnet’s brands include ScreenRant, CRB.com and GameRant.com.

According to Zephyr, the M&A database published by Bureau van Dijk, there have been 251 deals targeting internet publishing and broadcasting and web search portals operators announced globally in 2020 to date.

In the most valuable of these, Naspers sold a 1.4 per cent stake in Netherlands-based Prosus for EUR 1.49 billion.

© Zephus Ltd