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Campari in talks to drink up Rhumantilles
Posted on Monday, 22 July 2019 14:30
Italy’s Campari Group is in discussions to buy France-based liquor firm Rhumantilles from Compagnie Financière Chevrillon. The potential transaction would include the acquisition of the target’s brands, land holdings, related distilleries and visitor centres, as well as the company’s rum inventory. Rhumantilles, via its Martinque-based unit Bellonnie & Bourdillon Successeurs, produces Rhum Agricole products, a uniquely distilled rum that is only brewed in the Caribbean. Through Bellonnie, its brands include Trois Rivières, Maison La Mauny and Duquesne. In 2018, Rhumantilles posted net sales of EUR 24.10 million. A potential deal would allow Campari to expand its presence within the French market, which is marked as a key area of strategic growth for the company. The purchaser will also add the Rhum Agricole brands to its portfolio and enhance its product line as rum is currently at the forefront of the mixology trend within the cocktail industry. Established in 1860, Campari is billed as the world’s sixth-largest premium spirits business, with around 3,600 employees and 18 plants worldwide. It trades in over 190 countries and its brands include the likes of Aperol, Appleton Estate and Wild Turkey. For the quarter ended 31st March 2019, Campari generated net sales of EUR 370.10 million, up 10.0 per cent from EUR 336.00 million in the corresponding period of 2018. According to Zephyr, the M&A database published by Bureau van Dijk, a takeover of Rhumantilles would mark the first acquisition for the buyer since it snapped up France-based cognac producer Bisquit Dubouché et Cie from Distell Group for EUR 52.50 million in January 2018. Zephyr shows there have been 51 deals targeting operators of distilleries announced worldwide since the beginning of 2019. Hillhouse Capital Management, in the largest of these, agreed to buy UK-based Loch Lomond Distillers for USD 400.00 million. Other companies to have been targeted this year include Shede Wine, Wuliangye Yibin and E&A Scheer. © Zephus Ltd