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Dynata could be picked up for USD 3bn price tag: Reuters
Posted on Thursday, 18 July 2019 10:21
Private equity owners Court Square Capital Management and HGGC are considering selling US-based survey research company Dynata for a potential USD 3.00 billion, people with knowledge of the matter told Reuters. According to these sources, the buyout groups have hired Evercore to work on an auction for the first-party data provider at a time when stockholders are looking for generous returns in the sector due to increased interest from large companies. Dynata claims to be one of the world’s leading providers in its niche, with a reach of over 60.00 million people worldwide and a library of individual profile attributes collected through surveys. Formed in 2017 through the merger of two businesses controlled by the current private equity owners, the company serves nearly 6,000 market research agencies, media and advertising firms, consulting and investment groups across regions such as North and South America, Europe and Asia-Pacific. Insiders, who asked not to be identified as the situation is still private, told Reuters that Dynata generates annual earnings before interest, taxes, depreciation and amortisation of USD 250.00 million. When contacted by the news provider, the business and Court Square Capital did not respond, while HGGC and Evercore both declined to comment. Reuters cited research firm IBISWorld as saying US sales of market research is set to reach USD 23.00 billion in 2019. Zephyr, the M&A database published by Bureau van Dijk, shows there have been 5,110 deals targeting the data processing, hosting and related services sector announced worldwide in 2019 to date. The largest of these is worth over USD 10.00 billion as Softbank, via West Raptor Holdings, agreed to sell 73.00 million American depositary shares in Alibaba Group Holdings for JPY 1,200 billion (USD 11.09 billion). Dassault Systems agreed to acquire Medidata Solutions for USD 5.74 billion in the second-biggest deal. Other targets have included Beijing EasyHome New Retail Chain Group, Ellie Mae and Careem Networks. © Zephus Ltd