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Dr Oetker sweet on Unilever’s Alsa baking and desserts business
Posted on Friday, 09 February 2018 14:32
Germany-based food manufacturer Dr Oetker has made a binding offer to buy Alsa, the French baking and desserts preperation business owned by consumer goods giant Unilever for an undisclosed sum.

The proposed acquisition would be subject to approvals from the relevant regulatory bodies and include a manufacturing facility located in Ludres, France.

Bauke Rouwers, general manager at Unilever France, stated the baking and desserts category is no longer part of its “evolving core portfolio”.

Didier Muller, his counterpart at Dr Oetker France, said Alsa’s “know-how and product quality perfectly complement our product range” and, should the deal complete, the buyer would “pursue the brand’s growth and development both in France and internationally”.

No further details were announced.

Alsa was established in France in 1896 and manufactures and sells yeasts and sugars, milk desserts, pastry aids, gelling, and ready-to-bake cake mixes.

Founded in 1891, Dr Oetker is one of the leading brand manufacturers in the German food industry.

It now employs 11,640 people and has production and distribution centres in 40 countries, primarily in Western and Eastern Europe but also in North and South America, Africa, Asia and Australia.

The company’s product range includes baking items, such as mixes, ready cakes and decorations, along with desserts, sweet meals, chilled desserts, muesli, and frozen pizzas and snacks.

Unilever owns a portfolio of over 400 brands, from tea and ice cream to skincare and shampoo, used by over 2.50 billion people each day, according to its website.

It reported operating profit of EUR 8.86 billion for the year ending 31st December 2017, up 13.6 per cent from the EUR 7.80 billion posted for 2016.

Zephyr, the M&A database published by Bureau van Dijk, shows that this would not be Unilever’s first transaction of 2018; on 30th January, it announced the EUR 100.00 million purchase of Romanian ice cream and frozen dessert manufacturer Betty Ice from Vasile Armenean.

© Zephus Ltd